𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗼𝗿 𝗦𝗶𝗺𝗼𝗻 𝗖𝗼𝗹𝗹𝗶𝗻𝘀𝗼𝗻 (FRSA, FAcSS) is an internationally recognized expert in international business and innovation management, currently appointed as the 𝗧𝘀𝗶𝗻𝗴𝘀𝗵𝗮𝗻 𝗖𝗵𝗮𝗶𝗿 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗼𝗿 𝗮𝘁 𝘁𝗵𝗲 𝗧𝘀𝗶𝗻𝗴𝘀𝗵𝗮𝗻 𝗜𝗻𝘀𝘁𝗶𝘁𝘂𝘁𝗲 𝗳𝗼𝗿 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝘁𝘂𝗱𝗶𝗲𝘀 (TIABS) at the School of Management, Zhejiang University. With over 30 years of teaching experience, Professor Collinson has made significant contributions to the understanding of global innovation strategies, international management, and the competitiveness of firms, particularly in emerging economies such as China.